Eggceptional Advertising

McDonald's has done it again.

First, there was the sundial billboard, highlighting a different breakfast food each morning hour in Chicago.

Then, there was the billboard that promoted McDonald's fresh salads by growing lettuce.

But, the billboard fun doesn't stop there! McDonald's AOR, Leo Burnett Chicago, has created several wild, eye-catching and innovative outdoors ads for the fast food giant. From a 1,600 gallon coffee cup in Times Square to its newest execution: a 21 ft. tall hatching egg.

Built to promote McDonald's fresh eggs for breakfast, the enormous egg sits near Wrigley Field in Chicago, where it hatches every morning between 6:30 - 10:00 a.m.

While the egg most likely proved a costly venture for McDonald's, it will undoubtedly generate some great ROI for the fast food chain. Boy, would I like to handle the PR for this project. Who doesn't want to cover a giant egg? Launched just last week, the live action billboard has been featured in several blog posts and won a mention in the Chicago Sun-Times, as well. I'm sure media mentions will continue to grow as news spreads. For once a positive story about the fast food industry. Leo Burnett Chicago deserves an award for this one.